YuLife is a tech-driven group risk insurance company on a mission to inspire life and turn financial products into a force for good by harnessing the power of gamification and the latest behavioural science, to reward healthy living and put everyday wellness within reach of everyone.
YuLife is using behavioural science combined with elements of game design to motivate people to improve their lifestyle. Focusing on small, achievable goals, which are reinforced by friendly competition with colleagues and positive reinforcement through rewards and benefits, people are engaging with YuLife's app to change how they live – with the data to prove it works.
